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Archives Volume-11, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
ASSESSING THE IMPACT OF WEB SERIES CONSUMPTION ON THE ATTITUDES AND BEHAVIORAL PATTERNS OF INDIAN YOUTH
Author Name:
Palwinder Kaur
Country:
India
Page No.:
1-9
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ASSESSING THE IMPACT OF WEB SERIES CONSUMPTION ON THE ATTITUDES AND BEHAVIORAL PATTERNS OF INDIAN YOUTH
Author: Palwinder Kaur

ABSTRACT
Online media platforms have become a fundamental part of daily life, especially among the youth, leading to a significant shift in media consumption habits from traditional television to digital platforms. The variety of online media options continues to grow, integrating deeply into the routines of individuals. This change influences how content creators, broadcasters, and advertisers engage with their audience. Leveraging online media effectively is crucial for these entities to retain viewership and remain relevant in the digital age. This study aims to investigate the popularity of online media among youth compared to television, focusing on factors influencing their media consumption preferences.
To gather data, a comprehensive survey was conducted in the Jalandhar district, Punjab; involved 200 respondents aged 15-35, selected through simple random sampling. The survey explored various aspects such as viewing frequency, platform preferences, content types, and percepti

Paper Title:
A Bibliometric Analysis of FinTech Research Trends and Co-Citation Networks
Author Name:
Jaswinder Kaur
Country:
India
Page No.:
10-17
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A Bibliometric Analysis of FinTech Research Trends and Co-Citation Networks
Author: Jaswinder Kaur

Abstract
The majority of firms and users nowadays demand a personalized rich digital experience anytime, anywhere, and in every field. So, fintech has broadened its horizons, by not limiting up to banking and finance only, but also explored for other fields. Numerous studies have been conducted on fintech. But in the present study, trends are shown by carrying out bibliometric analysis on the data provided by Scopus and co-citation to review the pattern and status of the fintech industry. The time duration was from 1999 to 2018. The three aspects under evaluation were references, sources, and authors. The study selected a total of 578 documents for analysis. Regarding most cited references, belleflamme, p., lambert, t., schwienbacher, a., crowdfunding: tapping the right crowd (2014) journal of business venturing took the lead. The highly cited source was MIS quarterly and for authors, kauffman, r.j. has taken a top position with a list of more authors. This study aims to evaluate and

Paper Title:
स्फोटस्वरूपम्
Author Name:
सीता चरण झा
Country:
India
Page No.:
18-27
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स्फोटस्वरूपम्
Author: सीता चरण झा

सारांश
भारतीयभाषादर्शने शब्दतत्त्वस्य विवेचनं महत्त्वपूर्णं स्थानं धारयति। विशेषतः वैयाकरणदर्शने शब्दस्य स्वरूपम्, शब्दार्थसम्बन्धः, ध्वनेः प्रकृतिः, वाक्यार्थबोधः, प्रतिभा तथा शब्दब्रह्म इत्यादीनां विवेचने स्फोटसिद्धान्तस्य विशिष्टं स्थानम् अस्ति। श्रूयमाणाः वर्णाः क्षणिकाः, क्रमिकाः, उत्पत्तिविनाशशीलाश्च सन्ति; तथापि श्रोता सम्पूर्णस्य शब्दस्य अथवा वाक्यस्य अर्थम् एकीकृतरूपेण गृह्णाति। एतस्य भाषिकानुभवस्य व्याख्यानार्थं वैयाकरणैः स्फोटतत्त्वं स्वीकृतम्। ध्वनिः स्फोटस्य अभिव्यञ्जकः, स्फोटस्तु अर्थस्य बोधकः इति अस्य सिद्धान्तस्य मूलभावः। पतञ्जलेः महाभाष्ये स्फोटविचारस्य आधारः प्राप्यते, भर्तृहरिणा तु वाक्यपदीये शब्दतत्त्वं ब्रह्मस्वरूपेण प्रतिष्ठाप्य भाषायाः अखण्डस्वरूपस्य गम्भीरं विवेचनं कृतम्। प्रस्तुतालेखे स्फोटस्य व्युत्पत्तिः, स्वरूपम्, आवश्यकता, ध्वनिस्फोटयोर्भेदः, शब्दब्रह्मणा सह सम्बन्धः, वर्ण-पद-वाक्यस्फोटाः तथा अर्थबोधे स्फोटस्य भूमिका विवेच्यते।

कूटशब्दाः–स्फोटः, शब्दः, ध्वनिः, शब्दब्रह्म, वाक्यम्, भर्तृहरिः, पतञ्जलिः, वाक्यपदीयम्, प्रतिभा, अर्थबोधः।

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