Name: Saurabh Garg & Muskan Chaudhary
Country: India

Year: 2024
Volume: Volume-15, Issue-2 (July-December)
Page Number: 136-143

ABSTRACT
Social Networking is growing rapidly and provides a platform with huge potential for business organizations to market goods effectively. It allows individuals or groups spread globally to link and connect together. It is one of the fastest modes of advertising and works on the wheels of word of mouth. If one person gives another a review of a website, product or service, then the chances of the second person connected with the first may stop to review the same and provides opportunity for getting involved with social groups having similar interests. Social Networking acts as a platform where one can find potential clients. As people that have similar interests have a tendency to stay connected, and they may function in different interest circles. This has a chain effect and can be beneficial in two ways – one, the marketer connect with the core group of potential clients and secondly if they like products or services, they will share with friends in other circles too which le